Introduction
Catchy Leads (www.catchyleads.com), (“we,” “us,” “our”) operates a marketing and lead generation platform that connects consumers seeking mortgage-related services with licensed mortgage professionals and brokerages in Canada and the United States.
This Privacy Policy explains how we collect, use, disclose, and protect personal information in compliance with applicable privacy laws including PIPEDA (Canada), CASL (Canada), and applicable U.S. privacy and marketing regulations.
Information We Collect
Business Clients (Mortgage Brokers / Companies)
We may collect:
- Full name
- Business name and brokerage information
- Email address
- Phone number
- Billing and payment details
- CRM and account usage data
Consumers (Lead Submissions)
We may collect information submitted through ads, forms, or landing pages, including:
- Full name
- Phone number
- Email address
- Mortgage-related details (loan amount, property type, credit range where provided)
- Location and intent-based information
Technical Information
We automatically collect:
- IP address
- Device type and browser
- Cookies and tracking identifiers
- Website usage behavior and ad interaction data
How We Use Information
We use collected data to:
- Generate and deliver mortgage leads
- Connect consumers with licensed mortgage professionals
- Contact users via phone, SMS, and email regarding mortgage services
- Operate and improve advertising campaigns (Google, Meta, etc.)
- Manage client accounts and billing
- Provide customer support and service updates
- Prevent fraud and improve lead quality
Lead Distribution & Sharing
Catchy Leads (www.catchyleads.com) operates as a lead generation and marketing intermediary.
- Consumer data submitted through our campaigns may be shared with licensed mortgage brokers, lenders, and financial service providers
- These partners may contact consumers via phone, SMS, or email regarding mortgage services
Important
- Leads are only shared with relevant licensed professionals for service purposes
- We do not sell consumer data to unrelated third parties
- Business client (broker) data is not sold or shared externally
Communication Consent (CASL / TCPA Compliance)
By submitting a form or interacting with our ads:
- Users expressly consent to:
- Being contacted by Catchy Leads (www.catchyleads.com) and its authorized partners
- Receiving communications via:
- Phone calls
- SMS/text messages
- Email communications
For Consumers
- Consent may be electronic and recorded (IP, timestamp, form submission)
- Users may withdraw consent at any time
Marketing & Advertising
We use:
- Google Ads
- Meta (Facebook/Instagram) Ads
- Retargeting technologies
- Conversion tracking tools
These tools may use cookies and tracking pixels to improve ad performance.
Cookies & Tracking Technologies
We use cookies to:
- Track website performance
- Improve ad targeting
- Analyze user behavior
Users may disable cookies in browser settings; however, some features may not function properly.
Data Retention
We retain data only as long as necessary to:
- Deliver services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Users may request deletion at any time (subject to legal requirements).
Your Rights
Canada (PIPEDA)
You may request:
- Access to your personal data
- Correction of inaccurate data
- Deletion of personal information
- Withdrawal of consent
United States
Depending on state laws, users may also request:
- Information disclosure
- Opt-out of marketing communications
Data Security
We implement reasonable safeguards including:
- Encrypted data storage where applicable
- Access controls
- Secure CRM systems
- Monitoring for unauthorized access
However, no system is 100% secure.
Third-Party Services
We may use third-party providers such as:
- CRM platforms
- Email/SMS delivery systems
- Payment processors
- Analytics tools
These providers operate under their own privacy policies.
International Data Use
Data may be processed in Canada, the United States, or other jurisdictions where our service providers operate.
Updates to This Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last Updated” date.
Contact
- 📧 Email: hello@catchyleads.com